Welcome to VIBRA – It Was About Time for a Rebrand
If you’ve been following along over the past few years, you’ll know I’ve been working as a freelance marketer under the name Katie Sarah Creative. I’d been toying with the idea of a rebrand for a long time, but it took me ages to decide on something that felt right.
I knew I wanted the rebrand to reflect both my small-town roots and everything I have learned whilst travelling to different places around the world, because both of these things have led me to this point in my career and to the services I am now confident about offering.
As I head back to Guernsey after seven months of working remotely in Central America, I’m excited to finally introduce the next chapter in my freelance journey: VIBRA.
Why the rebrand?
Up until now, everything I’ve done has been under my own name. But as the business evolved, I began to feel it deserved a name of its own – something that still felt like me, but with space to grow into something bigger.
VIBRA is a small freelance marketing business, run solely by me, Katie. It reflects the close-knit, community feel of island life, but is shaped by the freedom and creativity I’ve found through travel and remote work.
That unique mix – local connection and global perspective – is what makes VIBRA different. It’s marketing with heart and adaptability. Personal, but professional. Grounded, but forward-thinking. Everything I aim to bring to my work, now with a clearer message.
So, what’s changed?
In many ways – not much. It’s still me behind the scenes, doing the work. But what has changed is the way I’ve structured and packaged my services, to make it easier for you to find the right level of support.
I now offer three core services:
- Social Media Management – strategy, content creation, video editing, captions, scheduling, reporting – the full package.
- Freelance Marketing Manager – a part-time, outsourced solution for small businesses who need regular marketing support but don’t want to hire in-house.
- Ad Hoc Marketing Support – one-off projects or short-term help, as and when you need it.
What hasn’t changed?
The heart of the business is still the same – me, working closely with brilliant brands I believe in. I still think the best marketing comes from real connection, mutual trust, and a proper understanding of what works in a digital world that changes by the second (literally).
VIBRA just gives all of that a bit more structure.
Thanks so much for being here and cheering me on. Have a wander through the new site, and if you fancy a chat about working together, I’m all ears.
Katie Leach
I always try to align my personal values with my work, which is why I want those who collaborate with me to know not only who I am as a marketing professional but also as a person. If you’re not familiar with Guernsey, it is a small island between France and England, where I was born and raised. Guernsey has been my home for 27 years, except for a three-year stint at university and the many months I have spent travelling over the last 4 years. Growing up by the ocean has given me a great appreciation for adventure, and although I love my home, I often feel the rest of the world calling my name. I grew up writing stories and always replied, ‘an author!’ when adults asked what I wanted to be when I was older. Writing novels is still a pipedream for now, but I write for a living – and I think little Katie would be pretty happy with that! I never really fit the mould or felt at home in an office setting, so I’ve ended up here, creating a career in a way that works for me.
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