Reels, Reports & Results: What does social media management actually involve?
One of the most common questions I get asked about my job is ‘so what do you actually do?’. Managing social media properly for a brand or business takes time. It’s not just about sharing aesthetic photos or trending reels. It’s about building a presence that reflects your brand, connects with the right people, and […]
Do You Really Need a Full-Time Marketing Manager? (Spoiler: Maybe Not)
Hiring a full-time marketing manager can feel like a big step, and for many small businesses, it’s not always the right one. If you know your brand needs marketing support but aren’t quite ready to take on a new staff member, there is another option. What is a freelance marketing manager? I am a freelance […]
Welcome to VIBRA – It Was About Time for a Rebrand
If you’ve been following along over the past few years, you’ll know I’ve been working as a freelance marketer under the name Katie Sarah Creative. I’d been toying with the idea of a rebrand for a long time, but it took me ages to decide on something that felt right. I knew I wanted the […]