Do You Really Need a Full-Time Marketing Manager? (Spoiler: Maybe Not)
Hiring a full-time marketing manager can feel like a big step, and for many small businesses, it’s not always the right one. If you know your brand needs marketing support but aren’t quite ready to take on a new staff member, there is another option.
What is a freelance marketing manager?
I am a freelance marketing manager. 😉
I work with small businesses and busy founders who lack the time, expertise, or capacity to manage their marketing in-house. Instead of hiring full-time, they bring me in to take care of things on a flexible basis.
I can support you with things like:
- Social media management
- Website updates and content
- Blog writing and email newsletters
- Local PR and press releases
- Campaigns and promotional materials
- Marketing strategy and planning
Why it works
It’s more affordable than hiring someone full-time.
It’s more consistent than doing it all yourself.
It’s more flexible than an agency retainer.
I work with you to tailor the support you need – whether that’s ten hours a week or a full day a month. And if your needs change, we can adapt things as we go.
Who’s it for?
- Businesses with limited time or budget.
- Start-ups that need someone to guide their growth.
- Founders/entrepreneurs who want to focus on their strengths and hand the marketing tasks over.
Let’s have a chat about how I can help ease the load, keep your marketing consistent and give you space to focus on the bigger picture.
Full Service Marketing Manager
Katie Leach
I always try to align my personal values with my work, which is why I want those who collaborate with me to know not only who I am as a marketing professional but also as a person. If you’re not familiar with Guernsey, it is a small island between France and England, where I was born and raised. Guernsey has been my home for 27 years, except for a three-year stint at university and the many months I have spent travelling over the last 4 years. Growing up by the ocean has given me a great appreciation for adventure, and although I love my home, I often feel the rest of the world calling my name. I grew up writing stories and always replied, ‘an author!’ when adults asked what I wanted to be when I was older. Writing novels is still a pipedream for now, but I write for a living – and I think little Katie would be pretty happy with that! I never really fit the mould or felt at home in an office setting, so I’ve ended up here, creating a career in a way that works for me.
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