POS

POS is a workplace design and consultancy firm seeking to reinvigorate its online presence and establish thought leadership in the sector.

My Role

As the outsourced marketing manager, I was brought in to lead and execute a full social media strategy, create ongoing content, and produce thought leadership articles. I also design all visuals and manage content creation for social and blog platforms.

Key Challenges & Strategy

• Stagnant Social Channels: The brand had not been posting regularly and lacked strategic direction.
  → I developed a targeted social media strategy and content calendar to revive engagement and position the business as a thought leader.
  
• Lack of Industry Visibility: POS wanted to become recognised as a leading voice in their field.
  → I produce monthly blogs, each offering industry insight and workplace trends tailored to their audience.
• Visual Consistency Missing:
  → Designed branded templates and high-quality graphics to create a unified look across platforms.

Key Achievements

• 20% increase in followers across all social platforms
• Average 5% engagement rate, surpassing industry benchmarks
• Consistent blog output, publishing at least one thought leadership piece per month

This project demonstrates the effectiveness of strategic content planning and consistent execution in elevating a B2B brand’s digital presence.