Offshore Commercial

Offshore Commercial is a trusted provider of outsourced accounting and payroll services. With no in-house marketing resource, they approached me to help improve their online presence, which was inconsistent and failing to reflect the modern, dynamic nature of their business.

My Role:

As their outsourced marketing manager, I led their entire marketing strategy. My responsibilities extended beyond social media and included designing promotional materials, overseeing print advertisements, liaising with publishers, managing press relations, producing branded merchandise, and writing regular blog posts and news articles.

Key Challenges & Solutions

• Lack of Time and Expertise: Social media was being handled internally by staff who were not trained in marketing. → I implemented a detailed content calendar, took over full platform management, and aligned all content with business goals.
• Dry Brand Perception: They wanted to challenge the stereotype that accountants are dull and unapproachable. → Developed creative reels, educational posts, and behind-the-scenes content to humanise the brand and engage viewers.
• Low Engagement & Poor Targeting: Content was reaching the wrong audiences and receiving minimal interaction. → Introduced targeted advertising campaigns and interactive content like polls and Q&As to drive engagement.
• No Conversion Strategy: Their social media had no clear path to drive leads or web traffic. → Added a news section on their website and used strong calls-to-action (CTAs) in posts to direct users there.

Results in 12 Months

• Marked increase in impressions, engagement, and followers
• Noticeable uplift in website traffic from social media
• Offshore Commercial successfully rebranded as a modern and personable financial services provider

This project is a great example of how comprehensive, strategic marketing support can reinvigorate a brand and deliver tangible business outcomes.