Hand Picked Hotels

St Pierre Park Hotel is part of the distinguished Hand Picked Hotels collection, renowned for offering luxurious experiences and first-class hospitality. However, while their in-person service was exceptional, their digital presence failed to reflect the same level of refinement and quality.

My Role

As the outsourced marketing manager, I was responsible for far more than social media. My work included producing promotional artwork, managing print advertising campaigns, liaising with local and national advertisers, writing and distributing press releases, managing public relations, working closely with the press, designing branded merchandise, and creating blog posts and editorial content.

Key Challenges & Solutions

Luxury Aesthetic Not Reflected: Their social media presence lacked the elegance associated with the brand. → I introduced professional photography, refined design elements, and hero image production to create a cohesive and luxurious feed.
Low-Quality Visuals: Existing images were poorly composed and poorly lit.
→ I commissioned high-end photo and video shoots, including reels and carousel posts, to better showcase the hotel’s facilities and ambience.

Untrained Team Handling Socials: The staff member previously managing their platforms lacked the expertise and confidence.
→ I took full ownership of the content strategy, calendar, and platform management.

Results in 5 Months

• 1 million impressions on social media
• 18,000 page visits, indicating increased interest from potential guests
• A dramatic uplift in engagement and brand appeal, aligning the hotel’s online presence with its luxurious in-person offering

This partnership successfully repositioned St Pierre Park’s digital identity, attracting a more discerning audience and driving direct enquiries and bookings.